Driving results shouldn’t mean driving yourself into the ground.
You don’t need more theory. You need a framework that works with your psychology instead of against it.
I’m Rae Francis - former EVP and therapist turned Executive Resilience Coach. After 14 years climbing leadership ranks and 16 years coaching and counseling, I’ve helped thousands of leaders across industries face the same gap that’s destroying high-performing leaders.
You know how to lead , but not how to lead sustainably.
You’re managing more complexity than ever - making decisions with incomplete information, leading through constant change, all while everyone looks to you for stability. The intensity that made you successful is now leaving you exhausted.
By 3 PM, you’re making critical decisions on mental fumes.Your stress response is unconsciously shaping your entire team.Leadership development feels like generic advice that doesn’t fit your reality.You’re succeeding at work, but running yourself into the ground doing it.Sound Familiar? You’re not alone
Strategic Mental Fitness is the missing piece in leadership development. This isn’t stress management - it’s advanced executive performance training that works with your psychology instead of against it.
This isn't stress management. It's leadership mental fitness and performance optimization that works with your psychology instead of against it.
The only executive resilience coach who combines:
✓ C-suite experience: Former EVP who lived these pressures.
✓ Therapeutic expertise: 16 years as a therapist specializing in high performance and burnout.
✓ Proven frameworks: Values-based leadership development that creates sustainable results.
Discover your unique stress pattern and how to optimize it for peak performance"My team performance improved 40% once I learned to optimize my stress response instead of managing it."
- Senior Director of Sales, Technology Organization
The Executive Mental Fitness Advantage
Most leadership training teaches you what to do. My system shows you how your brain actually performs under pressure - and how to build a leadership operating system that gets stronger the more stress you face.
The Strategic Mental Fitness Methodology™ combines neuroscience, psychology, and executive experience to help you:
Make high-stakes decisions without mental fatigue.
Stay centered under pressure so your team stays steady.
Build systems for sustainable high performance.
The Four Frameworks:
1. Pressure Optimization Protocol: Turn your unique stress signature into a competitive advantage instead of a blind spot.
2. Cognitive Load Management: Protect your mental bandwidth so you can reserve energy for the decisions only you can make.
3. Emotional Intelligence as Business Intelligence: Read the emotional data others miss — and use it to influence outcomes and build trust.
4. Leadership Sustainability Systems: Create systems and rhythms that make your performance compound over time instead of collapse under pressure.
This isn’t about managing stress - it’s about mastering the mental edge that separates average leaders from those who lead with clarity, resilience, and influence.
Alex, VP of Technology:
“I was promoted to VP but I’m burning out my team with my need to control everything..."
Marcus, Director of Sales:
"I’m the best at my company in closes, but my team wouldn’t call me the best guy to work for..."
Why Senior Leaders Choose Executive Resilience Coaching
Most coaching programs sound good on paper, but fall flat in practice. They treat executives like case studies instead of humans under pressure. My approach is different - because I’ve lived it.
My work has supported thousands of executives and leaders, from Fortune 1000 directors to fast-growth startup founders, giving me a broad lens into what drives sustainable success under pressure.
What This Means for You:
✓ Executive Experience: I’ve been an EVP making high-stakes decisions when the pressure was crushing. I know the realities you can’t learn in a textbook.
✓ Therapeutic Depth: With 16 years as a therapist, I understand the psychology of high performance and burnout at a level most business coaches never touch.
✓ Resilience Methodology: A proven system built at the intersection of neuroscience, psychology, and leadership strategy.
✓ Sustainable Results: I don’t just help you hit the next milestone - I show you how to keep leading without burning out along the way.
Leaders don’t choose me to learn how to lead. They choose me to learn how to keep leading - with clarity, stamina, and resilience that compounds over time.
FREE EBOOK DOWNLOAD
THE PRESSURE PARADOX: How High-Performers Turn Stress into Strategy
High-performing leaders don’t burn out because they’re weak - they burn out because modern work rewards endurance while punishing pause. The Pressure Paradox explores how neuroscience and psychology explain what pressure does to your brain and body, and how to use that awareness to lead with clarity, composure, and sustainable performance.
Inside, you’ll discover the four pillars of Rae Francis’s Strategic Mental Fitness Framework™ - a science-based system that helps leaders regulate intensity, reclaim focus, lead through emotional intelligence, and build sustainable rhythms for long-term success.
Executive Resilience & Mental Fitness Programs:
Strategic Mental Fitness Foundation
Self-paced foundation for sustainable leadership performance.A guided introduction to your own leadership operating system. This self-paced program teaches you the neuroscience and psychology behind sustainable performance so you can start leading with more clarity, composure, and control under pressure.
What You’ll Get:
90-Day Leadership Journal with daily, weekly, and monthly tools
Digital resource library: video modules, reset protocols, and decision frameworks
Stress signature identification exercises
Baseline self-assessment and reflection guides
Perfect for: Directors & Senior Directors who want a structured, research-based starting point before committing to private coaching.
Investment: $497
Strategic Mental Fitness Coaching
Transform how you lead under pressure - from survival to sustainability.
This is our signature 1:1 coaching experience - where psychology meets performance. Together, we identify your stress patterns, rewire unhelpful leadership habits, and build systems that help you perform at a high level without losing yourself in the process.
What You’ll Get:
Everything from Foundation
12 bi-weekly 90-min private sessions over 6 months
In-Depth Leadership stress signature & cognitive load analysis
Customized performance architecture tailored to your leadership style
Emotional intelligence & communication mastery frameworks
Between-session support + milestone tracking to sustain momentum
Perfect For: Directors, Senior Directors, VPs, Senior Leaders, and Entrepreneurs navigating high-stakes challenges, transitions, or burnout who want expert partnership and measurable transformation.
Investment: $5,200
This is where the real transformation begins - structure, accountability, and the psychology of sustainable success.
Strategic Mental Fitness Concierge
White-glove, all-access executive transformation.A private, fully integrated experience designed for executives leading at the highest level. Concierge support extends beyond personal coaching to include team and organizational strategy, ensuring your growth scales across every part of your leadership ecosystem.
What You’ll Get:
Everything from Coaching
18 sessions (9 months) + quarterly intensives
Team integration & organizational culture assessment
Transition & succession planning for major leadership moves
Direct phone/text access + same-day response during critical periods
Custom leadership sustainability & legacy plan
Perfect For: Senior executives and founders ready to expand impact across their teams and organizations — not just sustain success, but architect it.
Investment: $18,200
Not sure which is right for you? Book a consultation and we’ll guide you
Coaching from Someone Who’s Been in Your Seat
You’re not hiring someone who’s read the leadership playbook. You’re hiring someone who’s lived it - as a former EVP leading through high stakes, impossible timelines, and the weight of entire teams relying on me. I know what it feels like to deliver results while running on fumes, and I know the cost of ignoring resilience. That’s why my approach works - because it was built for the exact pressure you’re under.
Alongside 14 years as an EVP, I’ve spent 16 years as a therapist specializing in high performance and burnout. That depth of psychological expertise allows me to see what most executive coaches miss - the unconscious patterns that drive exhaustion, decision fatigue, and resilience.
About Rae Francis
I’m Rae Francis - Executive Resilience Coach, Therapist, and Author. Over the past 16 years, I’ve worked with thousands of leaders through executive coaching, leadership development programs, and therapy. My approach blends senior leadership experience, deep psychological expertise, and purpose-driven development.
Before founding Rae Francis Consulting, I spent 14 years in senior leadership roles, eventually serving as EVP - so I understand exactly what it feels like to lead under intense demands.
Credentials:
M.A. in Psychology & Counseling
MBA, NYU Stern School of Business
Certified Trauma Therapist
Life Coaching Certification, ICF
Executive Coaching engagements with [industries/clients if you want to name-drop subtly]
Featured in Associated Press, CBS, Women’s Insider, International Press, TedED
My mission is simple: to help leaders achieve extraordinary results without sacrificing their health, their relationships, or themselves.
Ready to Transform How You Lead Under Pressure?
You don’t need another book on leadership theory. You need a proven system designed for executives who know how to drive results - and want to do it without burning themselves out.
Whether you’re building your foundation, ready for personalized coaching, or seeking high-touch concierge support, the first step is the same: a conversation about where you are, what you’re facing, and what sustainable leadership could look like for you.
No obligation - just clarity on whether this is the right fit for you and your leadership.